DIGITAL MARKETING SPECIALIST
Product Copy for Heart TrackR
Heart TrackR's product lineup was expanding to ten categories, but they needed to create a cohesive strategy for marketing all of those products.
While the demographics for each collection were vastly different, I used data and sensory details to unite them under the motto: Do More. Rest Easy.
After implementing my product copy, Heart TrackR's website ranked in the top 100 of Google search results for the keyword: finger heart rate monitor.